Today, KCRW begins local programming on its new frequency in Santa Barbara at 88.7 FM. The new frequency, which greatly increases KCRW’s signal strength in the region, launched as a simulcast on August 28th.
The launch follows KCRW’s successful bid to acquire KDB from the Santa Barbara Foundation, which was approved by the FCC and finalized in June
Along with the acquisition, KCRW welcomes Dr. Victoria Riskin and Scott Brittingham, both Santa Barbara residents, to the Foundation Board to provide guidance in the visioning of KCRW’s expansion in Santa Barbara.
“Since announcing our interest to increase KCRW’s presence in Santa Barbara, we have been met with the warmest welcome by area listeners, arts and culture institutions, philanthropists, and the business community,” said Jennifer Ferro, KCRW President and General Manager. “We look forward to working closely with Victoria and Scott, the Santa Barbara Foundation, and other trusted partners, as we expand our coverage of Santa Barbara public affairs, culture and arts.”
Through a partnership with Antioch University, KCRW’s Santa Barbara studio will be located on campus starting Fall 2014, and will provide opportunities for students to gain insight into storytelling and broadcasting through internships.
KCRW has also partnered with The Santa Barbara Independent in the launching of local editions of NPR’s popular morning newsmagazine Morning Edition and afternoon news show All Things Considered.
The on-air schedule will also include over 100 weekly hours of KCRW’s originally produced, award-winning content, ranging from flagship music program Morning Becomes Eclectic with music director Jason Bentley to news and culture show “Press Play“ with Madeleine Brand, nationally-syndicated “To The Point“ with Warren Olney, and cultural programming on art, film, architecture, food, literature, and politics. The schedule is available online at www.kcrw.com/schedule.
As a result of KCRW’s acquisition, Santa Barbara listeners will benefit from an increase in programming across the spectrums of news, culture, and a variety of music genres. KCRW broadcasts from 88.7 FM, while KUSC will combined its broadcast (previously at 88.7 FM) with KDB to preserve 93.7 FM as a high quality source for classical music with Santa Barbara-focused programming. KCRW’s previous Santa Barbara frequency at 106.9 FM will soon broadcast KCRW’s all-music station Eclectic24.
Committed to supporting local cultural institutions, KCRW is building on its already established partnerships with the Santa Barbara Bowl, Santa Barbara Museum of Art, and other organizations. In addition, KCRW has formed a Santa Barbara Advisory Board, including philanthropic, arts and culture, and academic leaders from the community.